Passion & Talent.
I won't bore you with how the media & many of the public, deliberately overlooks positive lyricism and raw, passionate, hardworking talent, for the 'Rinky Dink', shock affect, hollow, negative music.
Nah I won't do that :D
Instead, here's an example of Rap & Beat Engineering in one of it's most effortless forms.
My bruddah, Music Magnate
(Been on the keys & MPC from a young age, believe me I saw it first hand! Pay attention.)
*Big up & mad respect to SB.TV for the support he shows, and the exposure he gives to upcoming UK talent... Support the cause at www.sbtv.co.uk and www.youtube.com/smokeybarz*
Walk with him.
According to Wikipedia
"Art is the product or process of deliberately arranging symbolic elements in a way that influences and affects one or more of the senses, emotions, and intellect."
but for me
"Art is the message, from the heart & spirit, spoken through the body."
Are you HipHop?